Teaser Posters v Theatrical Posters

During the marketing campaign for a film there are different stages. Teaser posters form one of these stages followed by a more detailed poster around the time of the theatrical release.

 Teaser Poster

Theatrical Poster

Task: Find two posters for the same film, one a teaser one a main. Discuss why it is important to create speculation with a teaser poster and how this is achieved. Also consider what elements have been carried across from the teaser to the main poster, e.g tagline in the Rouge One poster.