Synergy

Synergy is the practice of continuity through advertising in order to achieve maximum impact.

Look at professional film promotion packages and how they use synergy across the campaign (poster,  magazine trailer and any other promotional material). Can you see evidence of Synergy through a clear colour scheme or repeated use of brand identity.

Although its for a music video this A grade example shows you what you need to produce - http://latymermusicvideo2013group2.blogspot.co.uk/2013/12/synergistic-marketing-campaigns.html

Put all the research into a blog post and title it Synergistic Marketing Research.