How do trailers help to market a film?

How do trailers help fill cinemas?

Marketing campaigns may use a film’s genre to gain our interest, playing on elements that are familiar to an audience. But at the same time, a marketing campaign must also show us how a new film is different to others in the same genre: this is known as the USP (unique selling point) of the film.

The USP is what separates one film title from another released at a similar time or within the same genre. The USP could be many things, for example:

• ·         the innovative use of special effects
• ·         an unusual mix of genres
• ·         a popular star

Task

1. Summaries the above in your own blog post.

2. Watch and embed three trailers into your blog and discuss the USP of each trailer.