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EVALUATION QUESTION 2 – HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

EVALUATION QUESTION 2 – HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

For this question you can, again, create a multi-media blogpost that incorporates video, PPT, mindmaps, prezi, GIF’s, images and links. 

How to address the question;
  1. Outline what products you created and the general theme that you were aiming for.
  2. Outline the marketing packages of bands/artists that you researched. What were your findings in terms of what makes the products in the package consistent e.g. font (typeface, stye & colour), image use (framing, distance, angle), costume, props and make-up (how does it relate to the genre and representation), colour use across all 3 products. – Conclude this section by suggesting how all 3 of your products work together, using a theme, to create a brand identity for your artist/band.
  3. How have you incorporated these findings into your own work? create a sub heading for each and make the links between each product very clear.
  4. Why do artists use social media? How have you used social media? Doe the use of social media link all of your products together?
  5. What is synergy and why is it important to marketing campaigns? Have you used synergy? give examples from your work e.g. does the website allow you to download the song or buy the album? Can you purchase merchandise from the website? Is the music video evident on the website?
Examples from other colleges (music)


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